There are some common mistakes that company's make in the process of purchasing, deploying and optimizing CRM software. One of these is deploying a CRM software system that isn't optimized for…

SAP CRM is pursuing a new strategy in customer relationship management that is based on the concept of "social CRM." This is a big buzzword in business today, because it describes the method…

In the latest CRM software news, Gartner CRM SaaS vendor market guide has just listed smartFOCUS, which is a global provider of multi-channel marketing software. The vendor market guide is a comprehen…