It is all too easy to create web pages that frustrate your visitors unintentionally, and visitors who are annoyed will usually leave the site before they see what you have to offer. To avoid this outcome when building websites, be sure that each page in your website has something valuable to offer. Style is not all that matters, compelling content is equally important.

If you plan to make money from advertising, then go for a ratio of not less than 75% editorial to 25% advertising. You do not want a site that is nothing but ads. Avoid sleazy elements on your website, like blinking or scrolling text, animated GIFs or auto-loading sound. These are distractions that take visitor attention away from the content of your site. Visitors with slower connections will also resent that you are wasting their time by forcing them to load animation and sound files.